BoingBoing is widely read, but covers a huge range of interests. They tell much of the story in their post. Less likely to generate click-throughs because only a proportion are interested in that specific story, and only a proportion of those want any more than what’s in the summary.

David Pogue’s blog is attached to a major MSM outlet. Plenty of traffic, perhaps, but a demographic that’s more passive in its media consumption. I’ve certainly noticed that TechCrunch delivers more traffic than, say, a mention by a News Corp blogger.