Advertising and Youth: The Perfect Match
Commentary, Mobile Tech | (0)
I was reading an article on Pocket Picks the other day, wherein they reported that figures from Q Research indicate that 71% of 11-20 year olds would be happy to receive advertisements on their mobile phones so long as they were targeted to their interests. This actually surprised me a little, and would have been unheard of in generations past.
Younger generations are far more open to advertising in general, probably because of the way it is always in their face, and has been since birth. Sure, advertising has been around for a long time, but older generations would have had ...