One of the hardest parts of my job is remembering model numbers of handsets. For a long time, confusing numbering has been the norm, but finally some of the marketing folk that work with handset manufacturers are waking up to the fact that model names, rather than numbers, are the way to go. Samsung are by far the worst when it comes to naming schemes, followed by Nokia, but the later has recently announced (in a very informal way) that it will be moving to a meaningful naming scheme.

Unlike Barry Allwood at MobileScraper (like the name), I think this is a great idea - with a caveat. Like Barry, I hate Motorola’s confusing naming. Why are vowels so bad, Motorola? What I do like, however, are names like LG’s Chocolate. Think about the auto industry, manufacturers do not name their vehicles with long, confusing numbers, but instead give them names that are memorable, which increases model awareness and encourages word of mouth marketing.

I don’t think a pure name based system is the answer, though; Too many names will get just as confusing as the numbers. What I would love to see is manufacturers using names for ranges of products, which are then broken down with short, easy to remember numbers. Samsung, which I previously called the worst offender, has actually begun introducing this method (though only on a very small range of handsets currently). Samsung has its ‘Ultra’ range, which is then broken down into numbers based on the thickness of the handset (Ultra 9.9, Ultra 6.9), and while I don’t particularly like the decimal point in there, I think this is the way of the future.

Imagine it, the Ford SMAD-1901 - pretty memorable…